Privacy Policy
This privacy policy outlines how we collect, use, store, and protect your personal information when you access and play Chicken Run. We are committed to safeguarding your privacy and ensuring transparency in our data handling practices. This document explains your rights regarding your personal data and the measures we implement to maintain the security and confidentiality of the information you provide whilst using our gaming services.
Information We Collect
When you register an account and play Chicken Run, we collect several categories of personal information necessary for service provision and regulatory compliance. Registration data includes your full name, date of birth, residential address, email address, and telephone number. We also collect identification documents to verify your identity and age in accordance with gambling legislation. Financial information such as payment card details, transaction history, and withdrawal requests are processed securely through encrypted channels.
During gameplay, we automatically gather technical data including IP addresses, device information, browser type, operating system, and gameplay statistics. Cookies and similar tracking technologies record your preferences, session duration, betting patterns, and feature usage within Chicken Run. Communication records encompassing customer support interactions, email correspondence, and chat logs are retained for quality assurance and dispute resolution purposes.
How We Use Your Information
Your personal data serves multiple essential functions within our operational framework. Account management requires verification of your identity to prevent underage gambling and ensure compliance with licensing requirements. We process financial transactions, including deposits and withdrawals, whilst maintaining accurate records for audit purposes. Your information enables us to detect and prevent fraudulent activity, money laundering, and other illegal practices that could compromise the integrity of Chicken Run.
Service improvement relies on analysing gameplay data to enhance user experience, optimise game performance, and develop new features. We may send you important service notifications, promotional offers, and updates about Chicken Run through your registered communication channels. Customer support teams access your information to resolve technical issues, answer queries, and address concerns regarding your gaming experience. Compliance with legal obligations requires us to maintain records and report specific information to regulatory authorities and law enforcement agencies when mandated.
Data Sharing and Third Parties
We share your personal information with carefully selected third parties who assist in delivering our services. Payment processors handle financial transactions securely, ensuring your banking details remain protected throughout deposit and withdrawal processes. Identity verification services confirm your age and authenticity using specialised databases and document checking systems. Technology providers who maintain our gaming platform and server infrastructure receive limited access to technical data necessary for system operation and maintenance.
Regulatory bodies and licensing authorities receive information as required by gambling legislation and compliance frameworks. We may disclose data to law enforcement agencies when legally obligated or when investigating suspected criminal activity. Marketing partners receive anonymised or aggregated data that cannot identify individual players. Business transfers resulting from mergers, acquisitions, or asset sales may involve transferring your information to successor entities, subject to equivalent privacy protections.
| Third Party Category | Data Shared | Purpose |
|---|---|---|
| Payment Processors | Financial details, transaction history | Processing deposits and withdrawals |
| Verification Services | Identity documents, personal details | Age and identity confirmation |
| Technology Providers | Technical data, gameplay logs | Platform maintenance and security |
| Regulatory Authorities | Comprehensive records | Compliance and licensing requirements |
| Marketing Partners | Anonymised statistics | Service improvement and analysis |
Data Security and Retention
We implement comprehensive security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Industry-standard encryption protocols secure data transmission between your device and our servers. Access controls ensure that only authorised personnel can view your information, with strict authentication requirements and regular security audits. Firewalls, intrusion detection systems, and malware protection safeguard our infrastructure against cyber threats.
Data retention periods align with legal requirements and operational necessities. Active account information remains accessible throughout your relationship with Chicken Run. Following account closure, we retain records for periods specified by gambling regulations, typically ranging from five to seven years. Financial transaction data is preserved to comply with anti-money laundering legislation and tax obligations. Safe gaming records documenting responsible gambling interventions are maintained according to regulatory frameworks. Technical logs and gameplay data are retained for shorter periods unless required for ongoing investigations or dispute resolution.
Your Privacy Rights
You possess several rights concerning your personal data under applicable privacy legislation. Access requests enable you to obtain copies of the information we hold about you, delivered in commonly used electronic formats. Rectification rights allow you to correct inaccurate or incomplete data within your account profile. Erasure requests, subject to legal retention obligations, permit you to have your information deleted when no longer necessary for the purposes collected.
Restriction rights enable you to limit how we process your data under specific circumstances, such as whilst disputing accuracy or challenging processing grounds. Portability provisions allow you to receive your data in structured formats and transmit it to other service providers where technically feasible. Objection rights permit you to oppose processing based on legitimate interests or direct marketing activities. Automated decision-making safeguards ensure that significant decisions affecting you are not based solely on automated processing without human intervention.
To exercise these rights, contact our data protection officer through the designated channels provided in your account settings. We respond to requests within one month, though complex cases may require extended timeframes. You retain the right to lodge complaints with the Information Commissioner’s Office if you believe we have mishandled your personal data or violated privacy regulations.